From The Desk Of...
Daegan Smith, Founder Maximum Leverage 2.0
Dear Friend,
This is the MOST important lesson of them all. It doesn't matter if you're currently crushing it in your online business or you're just starting to figure it out.
Over the past seven years, I’ve been working on something that I know will be a catalyst for a significant paradigm shift.
You’ll notice, I don’t have a bunch of big fancy graphics with crazy colors on this page. That’s because this message is a deadly serious one.
Nobody looked at it like it was a problem that could ever be solved. They figured it was something you just had to “deal with.”
To be honest, I never actually looked to solve the issue myself. It happened by complete accident.
It reminds me of the story of the student who solved two of the most famous math problems.
In 1939, a student named George Dantzig solved two famously unsolvable statistics problems.
... by accident.
George came late for a class and saw two math problems on the board written by the professor. He wrote them on his notepad, thinking they were homework.
What he didn’t know was the professor was showing the class examples of math problems that couldn’t be solved.
So, he went home and figured them out.
According to him, the problems “seemed” to be a little harder than usual. Regardless, a few days later, he handed them in.
Fast forward six weeks, and he gets a visit from his professor, who is beyond ecstatic. He tells him that the problems he had just solved were two examples of unsolvable problems in statistics.
Over the course of the next year, he became the most famous person in Mathematics. They published his work in virtually every journal.
You approach it from a different perspective.
That’s basically how I stumbled across the solutions to the most challenging problem in marketing. At the time, I didn’t even realize that’s what would happen.
I want to share how I did it, but first, let’s talk about THE actual problem. It relates to the normal system of buying for most people online. There are two systems:
Let’s talk about the first and how buying online works currently.
First, somebody has a desire, and they either look for the solution, or it pops up into their awareness by way of an ad.
They go through a sales funnel and have that big ‘aha moment’ where they realize the missing key. Then, they can’t buy quickly enough.
They buy the product and, almost inevitably, get let down when the thing they just bought doesn’t work out for them.
They go through this process over and over.
Each time they go through this process, they trust less and resist more.
Every time an offer is presented to them, they become conditioned to doubt the value a little more. As a result, over time, the potential buyer needs to be persuaded more and more before they decide to buy.
Simply put…
The more people feel like they are being sold to, the more they resist.
The main problem we face today as marketers is this.
Imagine if somebody pushed you. What would be your natural response? Would you fall over or push back?
Now, imagine that happening every time you open your front door. Except for each time you do, you get pushed a little harder. Now, what would you do?
How long until you just stop opening that door?
These are all symptoms of this much more profound and insidious problem of resistance.
Currently, this is the state of affairs online today. Trust is at an all-time low and getting even lower.
Without something changing, this trend will continue.
If the main problem is Resistance, then how do we solve it?
Unfortunately, because most online marketing methods taught today only teach you how to sell things, they never actually help you solve this problem. They simply teach you little ‘hacks’ or use brute force to overcome this resistance.
These ‘hacks’ are usually front-end short-term fixes and don’t last very long. They give you little things like:
I’ve condensed this lesson into an on-demand masterclass, and here are a few of the lessons that you’ll discover inside:
Without a more in-depth explanation, advice like this is subjective, vague, confusing, and ambiguous. Of course, they provide no more in-depth insight or explanation.
Valuable content to YOU, as the marketer, is their attention. You quantify it in terms of opens and clicks.
Valuable content to your subscribers is a feeling they may or may not have while reading your email messages.
You have no control over how they feel.
What you can control, however, is how many of them open your emails and click your links.
Value to you as the marketer is in focusing on these metrics that you control and improving upon them.
Because I had to figure things like this out on my own, I felt an obligation to share them.
An advisor is somebody who teaches you concepts that they have learned from somewhere.
A mentor is somebody who is ACTIVELY showing you the way, based on their own experience and results. They show you all the good, the bad, and the ugly.
Now that you know the difference, never waste your time with an advisor.
I started Maximum Leverage v1.0 to pull back the curtain and show everything as it was so that my students would have absolute certainty. Because of this philosophy, they thrived. (see a few of their stories below.)
First, the same coaching philosophy will be in play.
Second, we’ve built the business itself on the foundation you’ll soon discover in the masterclass—one without resistance.
Third, I intentionally decided to start from scratch so anyone we coach will see the entire evolution in real-time.
It’s like asking your favorite expert:
“If you had to start all over again from scratch to build a thriving online business, what would you do?”
But better, because Maximum Leverage v2.0 students will SEE the answers unfold before their very eyes.
The experience will be priceless.
Not only will you be privy to breakthroughs as they occur in real-time to exploit for your profit, but because you'll have clarity on all the hows, whys, whens, and what-to-dos on the path of taking things to the next level, you’ll...
See, I do things differently. The way I coach is unique.
As a founding member of Maximum Leverage v2.0, by now, you already know that starting with the most important lesson first, is crucial.
Once you finish that, it’s game on.
We’ll be meeting live weekly showing you how we build, grow, and scale a 7-8 figure business starting from $0.00. All while helping you do the same by working directly on your business, live during our mastermind sessions.
Every single week you get to watch us in the trenches. We leave nothing out. Then it all becomes yours. That means when...
Zero watered down, rehashed, and outdated (mis)information spewed from ‘expert’ to ‘expert.’ We’re rolling out the ‘red carpet’ for you… and sharing everything we do.
Think about your own experience in school.
What is the best way to learn something new?
You can sit there in your college lecture and read from your chemistry book, or you can be there as the scientist discovers the breakthrough.
Which do you think would have more of an impact?
We could just teach certain things, but instead, we bring you along as we make these discoveries. You’ll see everything from an idea to implementation to results. You will see the wins as well as the significant failures.
The most important thing you get is the experience of being there as we do and learn these things.
What’s more important than knowing what’s working is...
I would always get frustrated when people I followed would tell me a thing to do, and it inevitably created a new list of questions with no answers.
Attend the MasterClass, take notes, take a deep breath, and then pick your jaw up off the floor just for a second, though.
Because this will unlock everything else you'll find inside of your new Maximum Leverage 2.0 marketing vault, and see all of our top courses and live training recordings of all time!
Inside, you'll get instant access to things like the complete recordings of my never before released Maximum Leverage LIVE! Three-Day Seminar. You'll love it, and you'll also see why we started where we did.
You'll also get access to courses like:
You’ll also get access to our Split Test Lab, my world-famous Ad Lab, and our Weekly Briefings, where we share all of our breakthroughs and failures in the raw on the path to eight figures, plus a whole lot more.
After devouring the masterclass, going through all the courses, split tests, marketing breakthroughs, joining us on our live “no-holds-barred” weekly mastermind sessions, and everything else...
If you don’t feel transformed and armed with IMPLEMENTABLE knowledge that can push your business forward, then… Anytime you want, within the next two weeks, just email us at our private email address (that we'll reveal at the end of the first and most important lesson), and your meal is on us!
You should only pay for it if you love it.
If you're like most people, you will LOVE the experience! If so, then do NOTHING, and after your first 14 days, the monthly investment will only be $197, or less than a McDonald’s extra value meal a day.
Fair deal right? Join Maximum Leverage v2.0 now by clicking the button below.
To The Top, Daegan Smith (v2.0)
P.S. And that investment? Again, it’s less than a McDonald’s Big Mac Extra Value Meal a day. It’s not much to ask for something that will make you money and won’t kill you.