Without a more in-depth explanation, advice like this is subjective, vague, confusing, and ambiguous.
Of course, they provide no more in-depth insight or explanation.
There Is An Answer, Though.
Valuable content to YOU, as the marketer, is their attention. You quantify it in terms of opens and clicks.
Valuable content to your subscribers is a feeling they may or may not have while reading your email messages.
You have no control over how they feel.
What you can control, however, is how many of them open your emails and click your links.
Value to you as the marketer is in focusing on these metrics that you control and improving upon them.
Because I had to figure things like this out on my own, I felt an obligation to share them.
The Difference Between a Mentor and an Advisor.
An advisor is somebody who teaches you concepts that they have learned from somewhere.
A mentor is somebody who is ACTIVELY showing you the way, based on their own experience and results. They show you all the good, the bad, and the ugly.
Now that you know the difference, never waste your time with an advisor.
I started Maximum Leverage v1.0 to pull back the curtain and show everything as it was so that my students would have absolute certainty. Because of this philosophy, they thrived. (see a few of their stories below.)
Maximum Leverage v2.0 will take the value of this experience to the next level.
First, the same coaching philosophy will be in play.
Second, we’ve built the business itself on the foundation you’ll soon discover in the masterclass—one without resistance.
Third, I intentionally decided to start from scratch so anyone we coach will see the entire evolution in real-time.
It’s like asking your favorite expert:
“If you had to start all over again from scratch to build a thriving online business, what would you do?”
But better, because Maximum Leverage v2.0 students will SEE the answers unfold before their very eyes.
The experience will be priceless.
It’s like having a crystal ball and knowing all the answers to questions like: